For the 2022 pride campaign, Barcelona en Comú organisation wanted to defend the feminist lesbianism that has historically let their skin, to claim for pleasure against those who fear us. The slogan "El Plaer És Nostre" means The Pleasure Is Ours so the visuals represent the joy and freedom of pleasure.
Even though feminist lesbianism has allowed women to seek pleasure and enjoy it without guilt, the "L" seams to be the forgotten letter of the LGTBQ+ Pride festivities. Together with Genie Espinosa we created an unapologetic world of joy, with her characteristic and elegant control of the body in all shapes and colours.
We combined a mix of typefaces and a great variety of human illustrations in a playful scenario shaping a letter "L". Fun and happy face expressions full of details and enriched textures, were key to visualise the big party we were looking for.
For the street festivities we design badges and paper fans to give away in the demonstration and the streets.
→ Art Direction, graphic design: Pilar Sola → Illustrator: Genie Espinosa
→ Creative Copy: Isabel Felis Lampón → Client: Barcelona en Comú
→ Creative Copy: Isabel Felis Lampón → Client: Barcelona en Comú